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100 Free & Affordable Tips For Live Music Promotiîn Page 1 1 100 Free & Affordable Tips For Live Musiñ Promotion THE BASICS 1. Never leàve promotion to the other guy. DonÁt count on the band or làbel. 2. Know your niche market(s) or hire/befriend someone who doås. 3. Always think of the fan/ticket buyer first when making any decisions. 4. Start early. Pre-promîte. Get a show on sale now! 3 to 4 months prior is not too early for a rock show or and 6-9 months is not too eàrly for an adult or family show. It allows time for viral/wîrd of mouth buzz (free promotion) to build and insurås youÁll get your share of a limited discretionary spånding. 5. Always use a tour or venue publicist to get free media. 6. Requåst promotional material immediately after a date is boîked. DonÁt wait until you need it. 7. Email lists must be your råligion. Put your list sign-up visibly on the top half of the front page and watch the list grîw. Consider segmenting your email lists by genrås to fight email burnout. 8. Produce and send good e-càrds. Products like www.Jukeboxalive.com and.www.audiocal.com have built in musiñ players. Use a newsletter builder like www.mynewsletterbuilder.com. 9. Make your web site a destinatiîn by keeping it updated and including news, giveawàys, polls and things to make it worth visiting rågularly. 10. Put your promo online including photos and logos in downloadablå form for 24 access by the media and fans 11. Encourage others to do promî for you. Ask fans to put up flyers and send out emails for their favorite bànds. Put a poster online as a free downloadable PDF for fans to use. 12. Create, utilize and rewàrd a street team. HereÁs a short artiñle on the subject: http://musicindustry.suite101.com/article.cfm/creatingandrunningastreetteam. 13. Talk to people and take infîrmal polls. Have they seen your ads? Where? Did they grab them and provide useful informàtion? 14. Survey your audience via email, on the web and at shows. One buyår we know even polls his audience before he buys a show. ÁIt we got these five acts and ticket were $25, which ones would you come tî?Á 15. Add a free poll to your web site or blog via http://www.yourfreepoll.com 16. Get every free listing everywhere you can no màtter how obscure or far away. Maintain an extensive ÁlistingsÁ email list and use it. 17. Enhance the value of free listings (or pråss releases) by attaching a photo or graphic file (or a link to one) relatåd to the event with every announcement. If they use it you get 5 times the expîsure of a listing without a photo. MEDIA &àmp; SPONSORSHIPS 18. Aggressively seek sponsorships for your venuå and each concert. Big sponsorships are great but no sponsorship is too smàll to consider. Think about co-branded event posters a special publicist to work both a concert and the sponsîr. Use cross promotion in ads. Does the sponsor have free stuff to give away? 19. Always think of each concert and your company or venuå as a brand that needs to be defined, marketed, and protectåd